In a press release on Friday night, FSU officially unveiled the much talked about redesigned Seminole Head logo and new uniforms. Do you like the new look? Scroll down to leave a comment.
Here’s an excerpt from the press release:
Nearly two years ago, Florida State approached longtime partner Nike for assistance to evaluate, enhance and express the celebrated marks of its athletics programs and set the visual direction for the next generation of Seminoles that respects the history of the program.
FSU’s first directive related to creating a consistency with the divergence of our primary color, garnet, within our uniforms, sideline gear, coaching gear and ultimately fan apparel. FSU expressed the desire to return to a truer garnet that would be as consistent as possible across all sports and all materials.
Florida State Athletics and Seminole Boosters have recognized that our Seminole Head primary logo, while as recognizable and iconic as any in all of sports, does not reproduce well in a number of mediums. FSU asked Nike for help in refining the logo so that consistency can be achieved without diminishing the identity of the iconic image. FSU consulted with the Seminole Tribe of Florida and the effort arrived at a design that can take FSU Athletics into the future.
Athletics wanted its teams and student-athletes to wear uniforms that are as technically advanced as any in college athletics. Nike’s state-of-the-art uniform materials are significantly lighter, more aerodynamic, more durable and superior in every respect to the uniforms FSU teams currently wear. The possibility of a competitive disadvantage continuing in this area was unacceptable.
FSU worked closely with Nike designers to develop a look that accurately represents the excitement and tradition of today’s Seminole football. In commissioning the creative changes, Florida State welcomed Nike’s concept of making the uniforms even more symbolic of its relationship with the Seminole Tribe of Florida while maintaining its iconic look. The Seminole patchwork on the football jersey sleeves contain the Tribe’s symbols for Arrow, Man on Horse, and Fire with the helmet spears crossing in the back representative of the crossed bars of the state flag.
While Florida State’s football coaches have been wearing garnet sideline shirts over the past several years, Florida State athletics was looking to use the color consistently across all sports and applications. Florida State will be the only Nike partner, pro or college, using this as its primary color. In addition, a unique font called UNCONQUERED has been created as well as uniform insignias and numbers that will be adopted across all sports.
FSU debuts today a refined Seminole Head logo that has been approved by Seminole Tribe of Florida Chairman James Billie and retains the iconic image with renewed spark and energy.
In addition, Florida State’s student-athletes will practice and compete next year in materials engineered to provide a competitive advantage
Finally, all FSU teams will have a new look that maintains the tradition of the past while reflecting a strong, youthful and bold attitude that will take Florida State Athletics into the future and has resulted in a collection called….IGNITION – TRADITION.
“We unveil today the state-of-the-art uniforms and the look that is the future of Florida State Athletics,” said FSU Director of Athletics Stan Wilcox.
“Florida State will now be the only Nike team, college or professional, wearing our garnet color. FSU now has a unique font called Unconquered that has already helped define our program and we have added a consistent numerical font that will be applied across all our uniforms.
“The Seminole Head logo has been modified to raise the prominence of the iconic symbol throughout our athletics programs.
“Today’s release of these dynamic, cutting-edge uniforms will keep Florida State at the forefront of college athletics and will further amplify our great tradition.”
As part of the new program, all of Florida State’s intercollegiate sports teams will showcase consistent colors, logos, lettering and numerals.
“Florida State University has one of the most iconic athletic programs in College sports,” said Todd Van Horne, VP and Creative Director for Nike Football and Baseball. “ We wanted to celebrate the past while adding some fresh enhancements that are consistent with the university’s direction moving forward.”
Fans can go to either the official Seminoles on-line store at Seminoles.com or the FSU Bookstores on campus for immediate purchases or pre-sale ordering of product featuring the new branding. Most retail outlets that sell Florida State University merchandise will have products with the new marks by the end of April.