Even though Luis Fonsi, Daddy Yankee and Justin Bieber's "Despacito" is on track to become the longest running hit on top of the Billboard Hot 100, it won't receive its much-deserved recognition at the 2017 MTV Video Music Awards simply because the visual was never submitted for consideration, as per a report by the Associated Press.
According to the report, an MTV spokesperson said that "the 'Despacito' video was not submitted for consideration." Interestingly enough, the smash's video hasn't aired on MTV or MTV2, but is being played on MTV Tres, the company's Latin channel. In what sounds like an attempt to make up for the slip up, the song will be acknowledged at the VMAs as a nominee in the ceremony's Song of The Summer category. The category and the remaining nominees will be announced the week of August 21.
"Great songs transcend geography and language, and our artists produce music videos that reach a passionate global audience, highlighted by Luis Fonsi and Daddy Yankee quickly breaking viewership and streaming records across audio and video platforms with 'Despacito.' We're proud to work with MTV to expose new audiences to our artists' music and we would welcome MTV's decision to recognize Spanish-language videos on its main channel and the Music Video Awards program," a spokesperson from the label said.
It all seems like a missed opportunity, especially since the clip for "Despacito" has become the most-watch video on YouTube ever.
Photo: YouTube/LuisFonsiVEVO